April 14, 2012
The promising outlook for Peru’s incoming tourism this year is being reflected as certain, with some recently released figures confirming the trend. In taking a look at these figures, Peru’s General Administration of Civil Aeronautics reported that International passengers’ air traffic grew 15.9%, jumping to 519.225 arrivals in February this year, as compared with the same period of 2011, when 448.152 passengers were registered. The cities of origin which reported the highest numbers of arrivals in February of 2012 into Peru’s main international gateway, the capital city of Lima, were Santiago de Chile with 82.230 passengers, up 53.7% from the same period of last year. Cities that followed as points of departure towards Lima were Miami, Madrid and Buenos Aires; thus providing crucial information for the Andean country’s marketing strategies for its incoming tourism.
Additional data released by local and regional authorities and private sector associations reflected a prosperous Easter Holiday season for several tourism destinations in Peru this year. According to the Colombian Association of Travel Agencies and Tourism, ANATO, Peru, United States and Panama were the favorite foreign destinations chosen by the Colombians to spend their Easter Holidays. Meanwhile, Peru’s Exports and Tourism Promotion Board, PromPeru remarked that the recent participation of Peru on the Anato Fair in Bogota, held in March of this year, was important to highlight the varied offer of attractions which Peru has to offer and motivated many Colombians to choose this destination.
urthermore, the Peruvian National Chamber of Tourism, CANATUR, revealed that at least 6000 Ecuadorians visited the northern departments of Piura and Tumbes for the Easter Holiday break. According to the Chamber’s President, the most popular beaches in northern Peru sought by Ecuadorian vacationers were Zorritos, Punta Sal and Puerto Pizarro in Tumbes and Mancora and Organs in Piura. The Ecuadorian visitors love the area for the good weather, excellent beaches and surfing waves, in addition to the varied and tasteful cuisine.
In addition to the above, the well-reputed dealchecker.co.uk, a leading online holiday specialist, said that Peru is set to become one of the most popular destinations of 2012, as tourists from around the world flock to the Andean country to experience and sample “the unique delights of this exotic country and its excellent tourist amenities”. The popular online travel advising site affirms that the South American country is truly devoted to improve its tourism infrastructure with a total investment expected to reach US $ 450 million by 2016. Meanwhile, the Lima Chamber of Commerce expects this level of investment to pay off, as Peru’s expects to rise its inbound tourism arrivals this year up to between 12 and 14% as compared with 2011, when a growth of 9% over the previous year was observed.
According to figures posted by the World Tourism Organization, Peru has shown a steady growth in the last years, reaching 9% last year. With a substantial increase expected for this year, dealchecker.co.uk believes that Peru is cementing its position as a premiere holiday destination, fully on the rise and intelligently getting prepared to receive a growing number of visitors, eager to enjoy the superb variety of natural and cultural attractions of the nation, across its equally varied geography, along the west coast of South America.